Paid Memberships

The Paid Memberships feature allows centres to sell a membership status to guests, giving the guests access to exclusive Members Only products, determined by the centre. Memberships can be sold through Sync Desk.

Configuring Membership in Brunswick Cloud

To begin, login to the center's Brunswick Cloud account at brunswickcloud.com.

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Navigate to the Account section.

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Select Loyalty Program from the left side menu.

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Once here, pictured below, you can configure the paid membership level by setting the following variables:

  • Name: the first text box is the name of the level (ie VIP, League Bowler, Kids Summer Program, etc.). Edit the name, by removing the word "Paid" and adding the desired title.
  • Price: this will have no bearing on the actual price of the Membership level. The price of membership will be set in SYNC Office. 
  • Term: the number of months before the guest will need to renew their membership. A league-based membership might last for the duration of the league season and a kids' summer program could be 3 months.

Once the values have been entered, click "save" before exiting the page.

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Configuring Membership in Sync Office

The Membership is sold as a product in SYNC Desk and must be created in SYNC Office

To create the Membership, login to SYNC Office and navigate to Sales > Products

Once here, pictured below, click the plus sign at the top of the screen.

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  • Name: the product name determined here, will be the one that displays at time of purchase in SYNC Desk
  • Price: the cost of the membership
  • Membership Level: leave on standard for the Membership purchase. Guests without a membership level will need to be able to purchase the Membership.

*Assign an availability map and taxes. There is no need to assign modifiers or a group.

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Click OK and Exit.

From the Sales page, click Membership Products.

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*IF YOU DO NOT SEE THE MEMBERSHIP PRODUCTS TILE IN THE SALES SECTION, you might need to adjust your permissions by navigating to Security > Roles > double click your role > Permissions. Once there, pictured below, search "membership" in the Filter text box and enable the "Manage Membership Products" permission. 

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Click the pencil icon.

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Select the Membership Product from the list and click OK.

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Confirm that the correct product has been assigned and click OK.

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Building Membership Only Products in Sync Office

To create a Membership Only Product, login to SYNC Office and navigate to Sales > Products.

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Create the product with the new Membership exclusive price point entered in the Default Price text field. Select the paid membership level from the Membership Level Required drop down. 

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*If the product uses an availability map for dynamic pricing, the price will need to be adjusted for each pricing segment.

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Selling Membership in Sync Desk

To sell a membership, login to SYNC Desk and navigate to Menu > Sell Membership.

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The Sell Membership window will appear. Click Purchase to continue.

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If the guest has the OpenLane app downloaded on their phone, the 2d scanner can be used to scan their member code and automatically fill in the address line.

If not, the guest’s email address can be manually entered using the touch screen keyboard or an attached keyboard accessory.

Once an address has been entered, click/tap OK.

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If the email address does not belong to an existing member, a warning will appear.

Cancel will stop the member purchasing process.

OK will remove the warning, add the user as a member, and add the membership product to the current ticket.

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Continue with the transaction as normal.

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Once the transaction is complete, the guest will have access to any exclusive Members Only products for the duration of the term. (The duration of the term is determined by the Term amount set in the center's Brunswick Cloud Account) 

*The Membership purchase can be confirmed by navigating to Menu > Member Lookup and entering the guest's email address (or scanning the guest's Member Code)

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Selling Membership Products in Sync Desk

Members Only products will appear in the sales panels, in the same way that regular products would populate. The center might decide to distinguish Members Only products with a specific naming convention (demonstrated in the below screenshot) or by dedicating a group to Members Only products. How a center decides to distinguish Members Only products from regular products is ultimately at the center’s discretion.

To sell a Members Only product, click/tap the desired product.

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The “Member Lookup” window will appear.

If the guest has the OpenLane app downloaded on their phone, the 2d scanner can be used to scan their member code and automatically fill in the address line.

If not, the guest’s email address can be manually entered using the touch screen keyboard or an attached keyboard accessory.

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Once an address has been entered, click/tap OK.

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Sell the product as usual.

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Purchasing Food and Beverage Member Only Products on the SSK


Membership products can be sold from a SYNC Self-Service Kiosk. 

*The process will require the guest to use the Member Code on the OpenLane App.

Configuring Food and Beverage Member Only Products for the SSK


Resources, such as Bowling or Attraction products are already configured for use on the kiosk. However, any Member Only Food or Beverage products must be added to the Remote Ordering Menu assigned to the SSK.

To add products to the Remote Ordering Menu, login to SYNC Office and navigate to Sales > Remote Ordering Menus.

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Double click the title of the Remote Ordering Menu that will receive the new Members Only Product.

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Navigate to the desired Category and Group. Click Add Products/Packages.

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Select the Member Only Product from the list and click OK.

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Edit the name of the product, add a description, and click OK.

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Purchasing Food and Beverage Member Only Products on the SSK

Non-Member Flow

1. Choose category

2. Skip the Member Code scan

3. Cannot purchase Member Only Products

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Member Flow

1. Choose category

2. Scan Member Code

3. Can purchase Member Only Products

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