OpenLane Brunswick Cloud Loyalty Analytics

The Brunswick Cloud has built-in analytics for your loyalty program which includes stats on loyalty earnings, redemptions and standing totals. The analytics dashboard also provides insights on member counts, members opted-in and new members.


Members Dashboard

  1. Go to the Brunswick Cloud and log in.

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  2. On the Quick Links navigation bar, click Members.

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    The Members Dashboard should load.

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Member Loyalty Analytics

You can view reports for loyalty point earnings, redemptions and standing totals by following the steps below.

  1. From the Members Dashboard, click Member Loyalty.

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Screenshot of the Member Loyalty analytics.

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From this page, you can search by the email address of an individual member OR use the drop-down to search for a pre-defined Top 100 members for:

  • Points Current (Current Standing Loyalty Points)
  • Points Earned Total (Loyalty Points Earned All Time)
  • Points Earned Year (Loyalty Points Earned this Calendar Year)
  • Points Redeem Total (Loyalty Points Redeemed All Time)
  • Points Redeemed Year (Loyalty Points Redeemed this Calendar Year)

If you click on a member's email address, a loyalty points Activity Log displays on the right-hand side of the screen.

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This activity log shows individual activities in which loyalty points were earned or redeemed. If points were earned as part of a transaction, the Transaction ID is linked under Notes.

You can click on the Transaction ID / Receipt Number to show a detailed receipt from the transaction as it would have printed from a Sync Terminal.

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